Notes from the ad accounts: paid social, Google Ads and conversion tracking.https://badarmunir.com/en-gbhttps://badarmunir.com/insights/meta-on-device-pixel-measurement-12-november/https://badarmunir.com/insights/meta-on-device-pixel-measurement-12-november/A new Events Manager setting measures purchases on the customer's device alongside the pixel and the Conversions API. Reported ROAS is likely to rise. The three things I'm checking on every account before the switch, and why deduplication matters more than ever.Wed, 04 Nov 2026 00:00:00 GMTPlatform updateshttps://badarmunir.com/insights/google-ai-mode-ads-coming-to-the-uk-q4-2026/https://badarmunir.com/insights/google-ai-mode-ads-coming-to-the-uk-q4-2026/Google announced on 28 October that ads in AI Mode are scaling to ten more countries, with the UK planned for Q4. Existing Search, Shopping and Performance Max campaigns become eligible with no new campaign and no opt-out. What serves where, which controls still apply, and how I'm preparing lead generation accounts.Tue, 03 Nov 2026 00:00:00 GMTPlatform updateshttps://badarmunir.com/insights/facebook-ads-not-working-five-things-i-check/https://badarmunir.com/insights/facebook-ads-not-working-five-things-i-check/When a Meta account is spending and nothing is coming back, the fix is usually in one of five places. How I work through them, with figures from accounts where each one was the problem.Mon, 02 Nov 2026 00:00:00 GMTMeta adshttps://badarmunir.com/insights/microsoft-advertising-october-2026-conversions-api-performance-max-controls/https://badarmunir.com/insights/microsoft-advertising-october-2026-conversions-api-performance-max-controls/Microsoft's October roundup brought a server-side Conversions API, age, gender and device targeting for Performance Max, search term and auction insights reporting, and messaging guidelines for AI-written ads. What each one does and why it makes Bing worth another look for UK lead generation.Fri, 30 Oct 2026 00:00:00 GMTPlatform updateshttps://badarmunir.com/insights/meta-ads-q4-2026-threads-default-customer-lifecycle-creative-reporting/https://badarmunir.com/insights/meta-ads-q4-2026-threads-default-customer-lifecycle-creative-reporting/Threads is now a default placement on every campaign, a single toggle can point an ad set at new customers only, and Ads Manager reports spend and ROAS per creative asset. What each one does and how I'm using them.Thu, 29 Oct 2026 00:00:00 GMTPlatform updateshttps://badarmunir.com/insights/how-much-do-google-ads-cost-uk/https://badarmunir.com/insights/how-much-do-google-ads-cost-uk/Published UK cost-per-click ranges, why they tell you less than you'd hope, and the four things that actually decide what a lead or a sale costs you, with real figures from accounts I've run.Mon, 26 Oct 2026 00:00:00 GMTGoogle Adshttps://badarmunir.com/insights/click-to-whatsapp-ads-judging-a-lead/https://badarmunir.com/insights/click-to-whatsapp-ads-judging-a-lead/A started chat isn't a lead until someone has qualified it. How I track, label and report WhatsApp leads from Meta ads, with figures from a catering launch.Mon, 19 Oct 2026 00:00:00 GMTMeta adshttps://badarmunir.com/insights/google-tag-manager-2026-redesign-destination-tags-consent-controls/https://badarmunir.com/insights/google-tag-manager-2026-redesign-destination-tags-consent-controls/Tag Manager had its biggest update in years across August and October 2026: a redesigned interface, Google tag unification, new destination tags that replace the legacy Google tag and Conversion Linker, and settings that hold data back until consent is granted. What changed, what to migrate, and what I've done with the containers I manage.Thu, 15 Oct 2026 00:00:00 GMTPlatform updateshttps://badarmunir.com/insights/performance-max-for-small-businesses/https://badarmunir.com/insights/performance-max-for-small-businesses/Performance Max can be the best campaign in the account or the one quietly wasting the budget. The three conditions I check, with the campaigns that went each way.Mon, 12 Oct 2026 00:00:00 GMTGoogle Adshttps://badarmunir.com/insights/meta-conversions-api-explained-for-business-owners/https://badarmunir.com/insights/meta-conversions-api-explained-for-business-owners/What the Meta Conversions API is, why the pixel on its own misses sales since iOS 14, and the four questions to ask whoever built your website.Mon, 05 Oct 2026 00:00:00 GMTTrackinghttps://badarmunir.com/insights/whatsapp-business-pricing-changes-october-2026/https://badarmunir.com/insights/whatsapp-business-pricing-changes-october-2026/Service messages are charged again beyond 1,000 a month, utility messages inside the 24-hour window are now paid, and the free window from Click-to-WhatsApp ads still stands. What changed, from Meta's own pricing page, and how I've adjusted the WhatsApp accounts I run.Thu, 01 Oct 2026 00:00:00 GMTPlatform updateshttps://badarmunir.com/insights/what-is-roas-and-what-a-good-one-looks-like/https://badarmunir.com/insights/what-is-roas-and-what-a-good-one-looks-like/Return on ad spend in plain English, why a 36.88 and a 4.27 can both be excellent results, and the two questions to ask before you judge any ROAS figure.Mon, 28 Sep 2026 00:00:00 GMTStrategyhttps://badarmunir.com/insights/google-ads-ai-max-ai-brief-and-search-journey-reporting/https://badarmunir.com/insights/google-ads-ai-max-ai-brief-and-search-journey-reporting/Google's two AI Max announcements this year, from its own blog: a way to steer the AI with written guidelines, mandatory text that survives final URL expansion, and a report that shows the search term, the asset and the landing page together. What they fix, and how I use AI Max on lead generation accounts.Thu, 24 Sep 2026 00:00:00 GMTPlatform updateshttps://badarmunir.com/insights/what-i-check-first-in-a-google-ads-account/https://badarmunir.com/insights/what-i-check-first-in-a-google-ads-account/The first hour in someone else's Google Ads account: conversion actions, the search terms report, brand spend, Performance Max placements and the landing page.Mon, 21 Sep 2026 00:00:00 GMTGoogle Adshttps://badarmunir.com/insights/google-ads-vs-facebook-ads-which-one/https://badarmunir.com/insights/google-ads-vs-facebook-ads-which-one/One catches people who are already searching, the other finds people who weren't. How I decide between them, and three accounts where running both did a job neither could alone.Mon, 14 Sep 2026 00:00:00 GMTStrategyhttps://badarmunir.com/insights/tracking-i-set-up-before-spending-a-pound/https://badarmunir.com/insights/tracking-i-set-up-before-spending-a-pound/Pixel, Conversions API, GA4, Tag Manager and call tracking: the order I set them up in on a new ad account, and why each one comes before the first campaign.Mon, 07 Sep 2026 00:00:00 GMTTrackinghttps://badarmunir.com/insights/property-lead-generation-what-2422-leads-taught-me/https://badarmunir.com/insights/property-lead-generation-what-2422-leads-taught-me/Volume is easy in property. Qualified leads that a sales team can close are not. The targeting, the form, the CRM set-up and the follow-up that took a developer's account to 800+ qualified leads a month.Mon, 31 Aug 2026 00:00:00 GMTLead generationhttps://badarmunir.com/insights/meta-removing-placement-exclusions-what-to-do/https://badarmunir.com/insights/meta-removing-placement-exclusions-what-to-do/From August 2026 Meta has been removing the option to switch off individual placements at ad set level for sales, leads and engagement objectives. What was announced, what controls remain, and how I've handled it on restaurant and lead generation accounts.Thu, 27 Aug 2026 00:00:00 GMTPlatform updateshttps://badarmunir.com/insights/why-i-stopped-reporting-reach-to-restaurant-owners/https://badarmunir.com/insights/why-i-stopped-reporting-reach-to-restaurant-owners/Reach looks impressive in a report and tells an owner almost nothing. What I report instead for restaurants, with the campaigns that changed my mind.Mon, 24 Aug 2026 00:00:00 GMTMeta adshttps://badarmunir.com/insights/lead-forms-or-whatsapp-five-gulf-markets/https://badarmunir.com/insights/lead-forms-or-whatsapp-five-gulf-markets/Running Meta lead forms and WhatsApp side by side for an education consultancy across the UAE, Saudi Arabia, Kuwait, Bahrain and Qatar, and why the answer was both.Mon, 17 Aug 2026 00:00:00 GMTLead generationhttps://badarmunir.com/insights/a-fortnightly-creative-testing-routine-for-meta-and-tiktok/https://badarmunir.com/insights/a-fortnightly-creative-testing-routine-for-meta-and-tiktok/On social, the creative decides the cost per result before the targeting does. The two-week test I run on every account, what I judge it on, and the results it produced for two restaurant launches.Mon, 10 Aug 2026 00:00:00 GMTMeta adshttps://badarmunir.com/insights/same-campaign-manchester-and-islamabad/https://badarmunir.com/insights/same-campaign-manchester-and-islamabad/Costs, creative and the way people buy are different between the UK and Pakistan. The fundamentals of a campaign aren't. What I've learnt running paid social in both, with the figures.Mon, 03 Aug 2026 00:00:00 GMTStrategyhttps://badarmunir.com/insights/tiktok-ads-q3-2026-product-preview-what-matters/https://badarmunir.com/insights/tiktok-ads-q3-2026-product-preview-what-matters/TikTok published its product preview on 28 July 2026. Most of it is GMV Max and TikTok Shop. The pieces that matter for restaurants, launches and lead generation, and what I'm testing on the TikTok accounts I run.Thu, 30 Jul 2026 00:00:00 GMTPlatform updateshttps://badarmunir.com/insights/google-tag-manager-setup-for-a-lead-generation-website/https://badarmunir.com/insights/google-tag-manager-setup-for-a-lead-generation-website/A plain guide to the Tag Manager container I build before a campaign sends people to a website: the events, the triggers, the form listener and the consent rule, taken from a real architecture studio site.Mon, 27 Jul 2026 00:00:00 GMTTrackinghttps://badarmunir.com/insights/chatgpt-ads-in-the-uk-what-advertisers-can-do/https://badarmunir.com/insights/chatgpt-ads-in-the-uk-what-advertisers-can-do/OpenAI switched on ads for UK free and Go users on 6 June 2026 and has since opened an Ads Manager beta to UK businesses. How the ads work, how they're targeted, what measurement exists, and the small test I'm running before recommending it to anyone.Thu, 11 Jun 2026 00:00:00 GMTPlatform updates