Case Study: Landlife Properties – Meta Ads Campaign Performance

Project Overview

I worked with Landlife Properties, a real estate brand, to improve the quality of leads generated through their Meta Ads campaigns. The primary objective was to increase the volume of high-quality leads while reducing the cost per result, as their previous campaigns were not performing optimally.

Campaign Duration

The analysis focuses on the performance of campaigns over one month and three months.

Achievements

• Lower Cost Per Result
  Through strategic optimizations and campaign restructuring, I significantly reduced the cost per result compared to their previous campaigns. In three months, the cost per result stabilized at Rs335.43, and in the last month alone, the cost per result was Rs305.05, showcasing consistent improvement.
• High-Quality Lead Volume
  • Over the course of three months, the campaigns generated a total of 2,422 high-quality leads across various ad sets.
  • In the most recent month, 715 leads were generated while maintaining a lower cost per result and within the allocated budget.
• Optimized Budget Utilization
  • Total Ad Spend (3 Months): Rs812,411.27
  • Total Ad Spend (1 Month): Rs218,112.83
  • These optimizations ensured that the client achieved maximum value from their ad spend.

Strategies Implemented

• Audience Targeting Enhancements
  • Refined audience segments based on property interest and demographics.
  • Included retargeting and lookalike audiences to reach users with higher intent to convert.
• Ad Creative Optimization
  • Designed engaging creatives tailored to the interests and pain points of potential buyers.
  • Tested multiple variations of ad formats, including carousel and video ads, to determine the best-performing styles.
• Continuous Performance Monitoring
  • Regularly monitored campaign performance metrics to identify underperforming ad sets.
  • Allocated budgets dynamically to high-performing ad sets, improving overall efficiency.
• Clear Call-to-Actions (CTAs)
  • Ensured CTAs were action-oriented and directly aligned with the campaign objectives, leading to better lead generation.

Key Metrics Overview

Conclusion

By implementing a strategic approach focused on audience refinement, ad creative improvement, and data-driven optimization, I successfully elevated the performance of Landlife Properties’ Meta Ads campaigns. The campaigns not only delivered a substantial volume of high-quality leads but also achieved a lower cost per result compared to industry benchmarks, ensuring the client received exceptional ROI.

This project demonstrates my ability to optimize paid social media campaigns for businesses in competitive industries like real estate.