Case Study: Rewayat Restaurant – Enhancing Brand Awareness and Expanding Market Reach

Project Overview

Rewayat Restaurant is a well-known eatery with a growing footprint in the region. In 2024, the focus was on strengthening its brand awareness and brand recall, along with supporting the launch of its new branch in I-8 Markaz, Islamabad.

I collaborated with Rewayat Restaurant as part of Ben Daood Studios, managing their Meta Ads campaigns to achieve their objectives.

Objective

• Build strong brand awareness across the target audience.
• Create brand recall using consistent and engaging digital campaigns.
• Support the new branch launch in I-8 Markaz with dedicated awareness campaigns.

Key Achievements

• Massive Reach and Engagement
  • Reached over 6 million unique users in 2024, helping to establish Rewayat Restaurant as a household name.
  • Generated 22.5 million impressions, ensuring repeated exposure to the brand, enhancing recall.
  • Engaged with the audience through 4.1 million interactions, solidifying the brand’s presence online.
• Successful Launch of I-8 Markaz Branch
  • The I-8 Markaz branch launch campaign was highly successful, reaching over 1 million users and generating 404,366 post engagements at a cost of just Rs0.74 per engagement.
• Event-Specific Campaign Performance
  • Ramadan Campaign: Achieved remarkable reach of 2.2 million users and engagement at an impressive cost per result of Rs0.57.
  • Valentine’s Day Campaign: Garnered 46,833 post engagements at a low cost of Rs0.05 per engagement, showcasing campaign efficiency.

Strategies Implemented

• Brand Awareness Campaigns
  • Used a mix of video ads, image carousels, and storytelling techniques to introduce Rewayat’s unique offerings to a larger audience.
  • Focused on consistent branding elements like logos, themes, and taglines for brand recall.
• Geo-Targeted Ads for New Branch Launch
  • Designed hyper-focused campaigns targeting the vicinity of I-8 Markaz to drive foot traffic and awareness of the new branch.
• Engaging Seasonal Promotions
  • Launched event-based campaigns like Valentine’s Day, Ramadan, and World Cup, which boosted short-term engagement while strengthening long-term recall.
• Data-Driven Optimization
  • Monitored campaign performance in real-time and adjusted budgets, placements, and creatives to maximize results and minimize costs.
• ThruPlay Optimization
  • Leveraged ThruPlay campaigns to deliver 1 million+ video completions, enhancing customer retention and connection with Rewayat’s story.

Results

Conclusion

The year-long Meta Ads campaigns for Rewayat Restaurant in 2024 successfully increased brand awareness and built a strong recall. The campaigns not only supported the launch of the new branch in I-8 Markaz but also resonated with the target audience, generating millions of interactions.

This case study underscores the importance of creative strategy, targeted marketing, and data-driven optimization to achieve remarkable results in the competitive restaurant industry.