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Case Study: Savour Foods – Strengthening Brand Engagement & Recall

Project Overview

Savour Foods is one of the most well-known food brands in Islamabad, Rawalpindi, and Lahore, famous for its signature pulao and other fast food items. Despite its strong brand recognition, the goal was to keep audiences actively engaged and strengthen brand recall in an increasingly competitive digital landscape.

Campaign Duration

January 2024 – March 2024

Objective

  • Maintain high engagement levels with the audience.
  • Reinforce brand recall and stay top-of-mind.
  • Drive continuous interaction across social platforms.

Challenges Identified

  • Sustaining Engagement – With an already loyal customer base, the challenge was to keep engagement levels high.
  • Ad Fatigue – Running campaigns for an established brand required fresh, creative strategies to avoid redundancy.
  • Balancing Performance & Cost Efficiency – Ensuring high engagement at an optimal cost per result.

Strategies Implemented

  • Engagement-Focused Ad Campaigns
    • Created multiple ad variations including interactive content, polls, and video ads to boost user interaction.
    • Leveraged seasonal themes (Ramadan, PSL, and New Year campaigns) to stay relevant and timely.
  • Video & ThruPlay Strategy
    • Used ThruPlay ads to maximize video watch time and keep audiences engaged.
    • Optimized video content for higher retention and brand reinforcement.
  • Hyper-Localized Targeting
    • Focused on key cities (Islamabad, Rawalpindi, Lahore) to ensure that content reached the most engaged local audiences.
  • Post Engagement & Awareness Ads
    • Ran campaigns designed specifically to maximize shares, comments, and reactions, reinforcing brand presence in everyday conversations.

Key Metrics Overview

Results

Key Achievements

  • Massive Brand Engagement – High interaction rates with an exceptionally low cost per result.
  • Successful Seasonal Campaigns – Ramadan, PSL, and New Year campaigns maximized audience interest.
  • High Video Engagement – ThruPlay ads increased brand recall through consistent video views.
  • Sustained Brand Recall – Savour Foods maintained its dominance in digital conversations within its key cities.

Conclusion

Through a strategic mix of engagement ads, ThruPlay video content, and hyper-local targeting, Savour Foods successfully kept audiences engaged, reinforced brand recall, and maintained cost efficiency over three months.

By leveraging timely campaigns and optimizing for high engagement at low costs, Savour Foods continued to dominate the food industry in Islamabad, Rawalpindi, and Lahore.