Through a wide variety of mobile applications, we’ve developed a unique visual system and strategy that can be applied across the spectrum of available applications.
I developed a professional website for IQI Pakistan, a prominent real estate company, using WordPress, completed within a three-week timeframe. The website was designed to highlight the company’s services and market expertise, featuring a clean, user-friendly layout that reflects the brand’s identity. I focused on creating a responsive design, ensuring the site functions seamlessly across all devices. Additionally, the website was optimized for SEO to enhance visibility and attract more organic traffic. The project successfully provided IQI Pakistan with a strong online presence, allowing them to showcase their services and engage more effectively with their audience.
Through a wide variety of mobile applications, we’ve developed a unique visual system and strategy that can be applied across the spectrum of available applications.
I led the development of a comprehensive website for LandLife Properties, completing the project within a tight three-week timeline using WordPress. The website was designed to be fully responsive, ensuring optimal viewing across all devices, and featured a clean, modern aesthetic that aligned with the company’s brand identity. Key functionalities included an advanced property listings section, user-friendly search filters, and intuitive contact forms to facilitate easy inquiries. I also implemented SEO best practices and optimized the site for fast load times, which significantly boosted the company’s online presence and engagement with prospective clients. This project not only enhanced the user experience but also positioned LandLife Properties as a competitive player in the real estate market.
I worked with Landlife Properties, a real estate brand, to improve the quality of leads generated through their Meta Ads campaigns. The primary objective was to increase the volume of high-quality leads while reducing the cost per result, as their previous campaigns were not performing optimally.
Campaign Duration
The analysis focuses on the performance of campaigns over one month and three months.
Achievements
Lower Cost Per Result Through strategic optimizations and campaign restructuring, I significantly reduced the cost per result compared to their previous campaigns. In three months, the cost per result stabilized at Rs335.43, and in the last month alone, the cost per result was Rs305.05, showcasing consistent improvement.
High-Quality Lead Volume
Over the course of three months, the campaigns generated a total of 2,422 high-quality leads across various ad sets.
In the most recent month, 715 leads were generated while maintaining a lower cost per result and within the allocated budget.
Optimized Budget Utilization
Total Ad Spend (3 Months): Rs812,411.27
Total Ad Spend (1 Month): Rs218,112.83
These optimizations ensured that the client achieved maximum value from their ad spend.
Strategies Implemented
Audience Targeting Enhancements
Refined audience segments based on property interest and demographics.
Included retargeting and lookalike audiences to reach users with higher intent to convert.
Ad Creative Optimization
Designed engaging creatives tailored to the interests and pain points of potential buyers.
Tested multiple variations of ad formats, including carousel and video ads, to determine the best-performing styles.
Continuous Performance Monitoring
Regularly monitored campaign performance metrics to identify underperforming ad sets.
Allocated budgets dynamically to high-performing ad sets, improving overall efficiency.
Clear Call-to-Actions (CTAs)
Ensured CTAs were action-oriented and directly aligned with the campaign objectives, leading to better lead generation.
Key Metrics Overview
Conclusion
By implementing a strategic approach focused on audience refinement, ad creative improvement, and data-driven optimization, I successfully elevated the performance of Landlife Properties’ Meta Ads campaigns. The campaigns not only delivered a substantial volume of high-quality leads but also achieved a lower cost per result compared to industry benchmarks, ensuring the client received exceptional ROI.
This project demonstrates my ability to optimize paid social media campaigns for businesses in competitive industries like real estate.
As the Social Media Manager for LandLife Properties, I was responsible for driving organic growth on their Facebook and Instagram accounts. Over the span of one month, I successfully boosted their social media presence, achieving the following key metrics:
Facebook Page Reach: Increased to 569.4K (94% growth).
Facebook Content Interaction: Grew by 9.3K (94% increase).
Facebook Link Clicks: Reached over 21.8K clicks (504.4% growth).
Facebook Page Visits: Improved to 14.8K users (311.4% increase).
Instagram Profile Reach: Grew to 90.9K (506.8% increase).
Through consistent content strategy, community engagement, and optimization of organic posts, I helped LandLife Properties significantly enhance its online visibility, engaging a larger audience without any paid promotions.
