Open to new projects

Send a quick note.

Hiring, or an account that needs better results. A couple of lines is enough; I reply within a working day.

I only use your details to reply. Privacy notice

About · Performance marketer and paid media specialist

The number that matters is the one that shows up in your revenue.

I'm Badar, a performance marketer and paid media specialist in Manchester. In more than five years I've managed over £4 million in ad spend across Meta, TikTok and Google Ads, in-house, agency-side and freelance. That experience comes from restaurant, property and education accounts in Islamabad where the ads were judged on one thing: what they brought in. Orders, bookings, enquiries that closed, a new branch that was busy on opening day. That's still how I judge every campaign, for consumer brands and B2B companies alike.

Along the way I picked up the things most ad managers hand off: GA4 and Tag Manager, the Meta Conversions API, websites and landing pages, CRM and WhatsApp hand-offs, and the automation that gets a lead answered. So when a campaign underperforms I can fix the page, the pixel or the CRM, not just the ad. Right now that is split between a B2B SaaS product I market in-house and the consumer and B2B accounts I run independently.

Badar Munir, performance marketer and paid media specialist, Manchester
Ad spend managed
£4m+Meta, TikTok and Google, 5+ years
Platforms run
Meta · TikTok · Googleplus GA4, Tag Manager, LinkedIn
Markets
UK · Gulf · PakistanEnglish and Urdu
Work
B2C and B2Brestaurants to SaaS
Based in
ManchesterMSc Digital Marketing, Salford
Experience

In-house, agency-side and independent.

Open a role for the detail.

2026 – nowProduct and Marketing ManagerPCMS · CQC AI Auditor · Remote

Positioning, website, search and LinkedIn for an AI tool that checks GP practices' evidence against CQC's quality statements before an inspection, with the full funnel measured in GA4 and Tag Manager from free check to paid plan. I also support marketing for PCMS and GP Chatbot.

  • B2B SaaS
  • LinkedIn
  • GA4 and GTM
  • Product positioning
2019 – nowIndependent performance marketerFreelance · UK, the Gulf and Pakistan

Started in 2019 with Facebook campaigns for local businesses, alongside the roles below. Now Meta, TikTok and Google Ads for restaurant groups, a UAE boat hire business, a Bahrain contractor, a UK branch launch and an architecture studio, plus account audits, Tag Manager set-ups, media plans and websites for clients who need one.

  • Meta
  • TikTok
  • Google Ads
  • Tracking
  • B2C and B2B
2024Digital Marketing Manager (contract)JnS Education · Islamabad

Meta lead generation across the UAE, Saudi Arabia, Kuwait, Bahrain and Qatar, leading a team of six. Lead forms and WhatsApp ran side by side, with creative localised per country, and admissions rose 18%.

  • Lead generation
  • Five markets
  • Team lead
2023 – 2024Digital Marketing ManagerBen Da'ood Studios · Islamabad

Ran paid social and Google Ads for Cheezious, Rewayat, Lit, Ginyaki and Savour Foods, set up GA4, Tag Manager and the Meta Pixel on accounts that had none, and led the studio's digital team of designers, video editors and copywriters.

  • Agency
  • Food and drink
  • Meta
  • Google Ads
2022 – 2023Digital Marketing ExecutiveLandLife Properties · Islamabad

Google and Meta campaigns producing 800+ qualified leads a month on average, every one routed through Bitrix24 to the right salesperson, and a 16% rise in sales, with cost per result down 60–75%. Also built the company website.

  • Real estate
  • Google Ads
  • Meta
  • WordPress
2019 – 2022Earlier rolesIslamabad and Rawalpindi

Social media and partnerships roles, where I ran my first Facebook ad campaigns.

  • Social media
Recommendations

Managers, clients and the teams I've led.

  • “Such a reliable and great resource. He always had a very strategic approach to solving different performance marketing challenges that we had on the brand. Highly recommended!”
    Asif KhanHead of Brand, Chunk N' Cheese · formerly Cheezious · managed Badar
  • “His knowledge and expertise in the digital field are above others whom I have worked with. He delivers projects on time and has been an excellent listener and employee. It has been a privilege having him on our team.”
    Basel Baze AbbasBusiness Development Executive · managed Badar
  • “Badar Munir was my manager and an exceptional leader. He has an incredible ability to craft and execute strategies that consistently drive brands to achieve their goals.”
    Muhammad HamzaMarketing Executive, Rewayat Restaurant · reported to Badar
  • “As the Marketing Manager, Badar showcased exceptional leadership skills, managing his team smoothly and achieving outstanding results. His strategic thinking, creativity, and strong understanding of market trends played a vital role in driving successful marketing initiatives.”
    Ameera TabassumHR Manager, JnS Education · worked with Badar
  • “His strategic brilliance and ability to deliver impactful, data-driven marketing campaigns consistently impressed me. What I appreciated most was his collaborative approach and mentorship.”
    Mahnoor Farhan KhokharDesigner, Ben Da'ood Studios · reported to Badar
  • “Badar is an exceptional leader and a true expert in digital marketing. His deep knowledge and strategic approach consistently drive results, and his professionalism is matched by his genuine and approachable nature.”
    Riaz ShahSenior Creative Lead · reported to Badar
  • “I found Badar highly skillful in paid marketing. His analytical thinking is very impressive in how he identifies the problem and proposes solutions.”
    Haseeb UL Hassan MalikDigital Marketing Manager, Growth and PPC Specialist · reported to Badar
  • “He has a strong work ethic and a deep knowledge of his field. I couldn't have asked for a better manager and supervisor at the workplace.”
    Syeda Alina ZahraCustomer Success, formerly S&P Global · reported to Badar
  • “I highly recommend Badar for any web development project. He worked on our company's website, and his dedication and expertise were truly invaluable. He's incredibly hardworking, detail-oriented, and always quick to formulate effective solutions to any challenge.”
    Anum HaqqiContent and brand strategist · worked with Badar on the same team
  • “His deep knowledge of performance marketing, content strategy, and paid campaigns helped us achieve real, measurable growth. I've learned so much under his guidance.”
    Farwa RaniContent Strategist · reported to Badar
  • “He is a skillful digital marketing expert and I really love the way he used to run the digital marketing campaigns and manage our whole marketing department to drive exceptional results.”
    Muhammad Bilal AfsarAEO and SEO Team Lead · reported to Badar
  • “Badar is extremely knowledgeable in his field and his work always drives great results. He's also professional and maintains a good working environment.”
    Humera MalikStudio Coordinator, Face44 · worked with Badar on the same team
  • “What impressed me most was Badar's ability to take ownership of his tasks, delivering high-quality results without requiring any follow-ups. His reliability and commitment to meeting deadlines were unparalleled.”
    Shahroze Anwar SheikhPartnerships and Alliances, Golootlo · managed Badar
  • “Badar consistently demonstrated strong analytical skills and a solid grasp of the subject matter. His ability to break down complex topics and explain them clearly made him an invaluable study partner.”
    Zahir ButtData Analyst, MSc Digital Marketing · studied with Badar at Salford
Good numbers in the ad account, and real growth for the business behind it.

Every figure on this site comes from an ad account, and I stand behind all of them: ROAS, cost per lead and view rates are how I steer a campaign week to week. What I measure success on is what those numbers turned into: a branch that opened to a queue, property leads that closed, a catering line that became a business of its own, an app that filled with first orders. Every account I've run has delivered on both, and that's the standard I bring to yours.

How I work

Four things I won't skip.

  1. 01

    Tracking before spend

    If a sale isn't recorded, the platform can't learn from it and I can't report it.

  2. 02

    Creative judged on results

    Every ad is measured on cost per result, click-through rate and, on video, how long people stay. Whether anyone likes it comes second.

  3. 03

    Transparent reporting

    I tell clients what's working and what isn't. Poor performance is never hidden behind a flattering number, and every report says what I'm changing because of it.

  4. 04

    Your business first

    I'm judged on the growth the business sees, not only on the ad account. A campaign isn't finished because the dashboard looks good.

Toolkit

Paid ads first. The rest is there to make them work.

Platforms I run every week are marked core. Everything else is what I set up around them.

Ad platformsCore

  • Meta Ads (Facebook and Instagram)
  • TikTok Ads
  • Google Ads: Search, Performance Max, Shopping
  • Snapchat Ads
  • Microsoft Advertising
  • LinkedIn Ads

Tracking and measurement

  • GA4 and Google Tag Manager
  • Meta Pixel and Conversions API
  • TikTok Pixel and Events API
  • Call and WhatsApp conversion tracking
  • App event tracking

Reporting

  • Looker Studio dashboards
  • Microsoft Clarity
  • SEMrush
  • Monthly plain-English reports

Websites and landing pages

  • WordPress and WooCommerce
  • Shopify
  • Astro and Keystatic
  • Full sites built to the brief, and landing pages for campaigns

CRM and messaging

  • HubSpot
  • WATI (WhatsApp Business API)
  • Bitrix24 and Kommo
  • Mailchimp

Automation and AI

  • WhatsApp first-reply and reminder flows
  • Lead routing with source and campaign attached
  • AI for sorting leads, drafting briefs and reports
Education and certifications

Certified on the platforms I run.

Hover or tap a badge for the issuer and date. Tap again to see the certificate.

MSc Digital Marketing
University of Salford, 2025
BBA, Accounting and Finance
NUML, Islamabad, 2020
Google Ads Search, Display and Video
Google
Microsoft Advertising Certified Professional
Microsoft
Digital Marketing
HubSpot Academy
Advanced GA4, B2B Marketing Foundations
LinkedIn Learning, 2025
CertificatesTap any to view. 16 on file.
Also · websites and landing pages

I build the page the ads send people to, when a client needs one.

Not my main line of work, but a campaign landing page, a full site or a Shopify store gets built by someone who knows what the ads are going to promise and what the tracking needs from the page. WordPress, WooCommerce, Shopify, Astro and Keystatic, including this site.

Landing pages for campaigns

One page, one offer, one action, with the form, call button or WhatsApp link tracked from day one. Built to load fast on a phone, because that's where the ad was seen.

Full sites and stores

Brochure sites, listings sites and WooCommerce or Shopify stores, built to the brief, with GA4 and Tag Manager in place before launch.

Fixes to what you already have

Broken forms, missing events, slow pages and contact details that don't match. The things that quietly cost an ad account leads.

“I highly recommend Badar for any web development project. He worked on our company's website, and his dedication and expertise were truly invaluable. He's incredibly hardworking, detail-oriented, and always quick to formulate effective solutions to any challenge.”
Anum HaqqiContent and brand strategist · worked with Badar on the same team · via LinkedIn