Paid social and PPC, with the tracking, CRM and automation built by the person running the ads.
I manage Meta, TikTok and Google Ads for consumer brands and B2B companies, with over £4 million in ad spend managed across client and in-house accounts. Each campaign is built for one clear goal, whether that's sales, leads, app installs or awareness, and measured on it. I also set up the tracking, fix the landing page and connect your leads to the CRM or WhatsApp line you already use, so nothing gets lost between the ad and the sale.
- 36.88ROAS · Cheezious, Meta, 2023–24
- 2,422leads in 3 months · LandLife, 2022–23
Facebook, Instagram, TikTok and Snapchat ads that bring sales, leads or reach.
I plan, build and manage paid social campaigns from start to finish. Sales campaigns for ecommerce and food brands, lead forms and Click-to-WhatsApp for property, education and B2B services, and awareness campaigns for launches. Audiences come from your own customer data, new creative is tested every fortnight, and the Pixel and Conversions API make sure the platform learns from real customers.
Meta and paid social →
Search, Performance Max, Shopping and app campaigns that pay for themselves.
I manage Google Ads for ecommerce, local services and B2B, built around the searches people make when they're ready to buy. Conversion tracking is fixed before spend, brand terms are protected, wasted search terms are cut every fortnight, and Performance Max bids on real order value. Microsoft Advertising goes alongside where it brings cheaper clicks.
Google Ads →Ad creative planned, briefed and judged on what it costs per result.
I write the creative briefs, choose the hooks, offers and formats for each platform, and brief your designer, studio or creators. Every new ad is tested against the current winner. The winners get the budget, the rest come off, and what we learn goes into the next brief.
Creative direction →Conversion tracking, CRM and automation, set up properly.
GA4 and Google Tag Manager, the Meta Pixel and Conversions API, TikTok and LinkedIn events, and call and WhatsApp tracking, with consent handled. Leads go straight into the CRM or WhatsApp line you already use, with an automatic first reply so nobody waits. Available alongside ad management or as a project on its own.
Tracking and automation →
Based in Manchester, happy to meet local businesses in person.
Restaurants, takeaways, clinics, estate agents, trades and B2B firms across Greater Manchester.
Paid ads in Manchester →Paid ads consultation, when you'd rather keep the account in-house.
An account review with written recommendations, a strategy session before a launch or a budget decision, or a monthly hour with your in-house marketer. You keep running the ads; I make sure they're run well.
Paid ads consultation →Landing pages and websites, built for the campaign.
WordPress, Shopify, Astro and Keystatic. When the ads need a page that loads fast, matches the offer and tracks every lead, I build or fix it myself.
Website and landing page work →Pick an objective. I'll tell you what I'd run.
Every campaign begins with this screen. Choose what you want from the ads and see how I'd approach it, with the account it comes from.
Reach and video views, for launches and new areas.
Reach and ThruPlay campaigns on Meta, geo-targeted around the location, with creative built to be remembered rather than clicked. Used for the Rewayat I-8 Markaz launch and the Tiger Bite opening.
- 118,463 reached in one month, Tiger Bite
- 6M+ reached in a year, Rewayat
Only when the site is the product, and rarely on its own.
Traffic objectives buy clicks from people who like clicking. I use them for content and retargeting pools, then switch to leads or sales once the pixel has data. If someone has sold you a traffic campaign for a business that needs enquiries, that's usually the problem.
- Retargeting pools built from video and engagement first
Cheap attention for restaurants and brands people already know.
Engagement and messaging campaigns with seasonal offers and platform-specific creative. Judged on cost per engagement against Meta's own benchmarks, then handed to messaging or sales objectives.
- Rs0.18 per engagement, 66% under benchmark, Ginyaki
- Rs0.04 per engagement, Lit 7 Days campaign
Forms with a qualifying question, WhatsApp where people prefer to chat.
Lead forms and Click-to-WhatsApp side by side, retargeting between them, automated first reply, and labels so the business knows which leads were real. Google Search alongside for people already looking.
- 2,422 property leads in three months, LandLife
- 2,805 WhatsApp conversations, from Rs61 each, Rewayat Events
- +18% admissions across five Gulf markets, JnS
Installs and in-app events, with the events tracked properly first.
App event tracking set up before spend, then install and in-app conversion campaigns judged on the event that matters (an order, a booking), not the install.
- GinXpress app launch at Rs0.18 per engagement
Purchases, with the pixel and Conversions API feeding real orders back.
Sales campaigns optimised for purchases, audiences from customer data, creative tested every fortnight and budget moved by ROAS. On Google: Search and Shopping with brand terms separated.
- 36.88 average ROAS, best campaign 46.43, Cheezious
- Cost per purchase 76% below peers
Account check first, then a set-up month, then monthly management.
- 01
Account check
Read-only access to your ad account and analytics. You get the three changes I'd make first, in writing, before you commit to anything.
- 02
Set-up month
Tracking fixed, campaigns rebuilt, landing page and lead hand-off sorted. Month one is for learning, so targets are set from month two.
- 03
Monthly management
Weekly optimisation, fortnightly creative tests and one plain-English report a month. Rolling monthly with 30 days' notice.
- 04
You own everything
Ad accounts, pixels, data and pages stay in your name from day one. If we stop working together, nothing leaves with me.
Common questions.
Do you run the campaigns yourself?
Yes. There is no junior team and no hand-off. The person you speak to is the person working in your ad account.
Which platforms do you manage?
Meta (Facebook and Instagram), TikTok and Snapchat for paid social. Google Ads and Microsoft Advertising for Search, Performance Max, Shopping and app campaigns. LinkedIn for B2B where it fits. If a platform isn't right for your budget, I'll say so.
Do you work with B2C or B2B businesses?
Both. Consumer brands like Cheezious, Rewayat and Lit on orders, footfall and app installs; B2B and professional services like Arsyn, Al-Rehman Contracting and CQC AI Auditor on enquiries and sign-ups.
What budgets do you work with?
From a single-branch launch to multi-market accounts. I've managed over £4 million in ad spend across client and in-house accounts, and the account check will show what's realistic for yours before you commit.
Do you work with businesses outside the UK?
Yes. I work across the UK, the Gulf and Pakistan, and report in GBP, AED or PKR depending on where you are.
Can you fix our tracking without taking over the ads?
Yes. GA4, Tag Manager and conversion tracking work is available as a standalone project.
Do you offer consultation without managing the account?
Yes. An account review with written recommendations, a one-off strategy session, or a monthly hour with your in-house team. The consultation page explains the options.