Keep the account in-house. Borrow the experience.
Not every business wants to hand its ad account to someone else, and not every account needs it. If you or your team run the ads, I can review what's there, help you plan what's next, or sit alongside you every month. Five-plus years and over £4 million in managed spend across Meta, TikTok and Google Ads, applied to your account without taking it over.
Pick the one that fits where the account is.
Account review
Read-only access to your Meta, TikTok or Google Ads account and your analytics. You get a written review: what the account is optimising for, where the tracking is wrong, where the budget is being wasted and the three changes I would make first, in order. Delivered within a week.
Strategy session
A working session before something that matters: a launch, a new market, a budget increase, a move from one platform to another. We agree the objective, the campaign structure, the creative brief and the numbers to judge it on, and you leave with a plan your team can build.
Monthly advisory
An hour a month with whoever runs your ads in-house, plus questions by email in between. I look at the account before each call, so the hour is spent on decisions rather than on finding out what happened.
People who run the ads and want them run well.
The advice comes from accounts I've run myself, not from a framework. Every recommendation is one I've made in my own accounts and seen the result of.
- An in-house marketer who runs the ads and wants a second pair of eyes that has run bigger accounts.
- A founder or owner who runs the ads themselves and wants to know whether the account is set up right before spending more.
- A business with an agency that wants an independent view of the reports it receives.
- A team about to launch something, where the first month decides whether the platform learns the right thing.
The same things I'd fix if I were running it.
Whether it's a review, a session or a monthly hour, the conversation covers the parts of an account that decide whether it works.
- Campaign objectives and structure on Meta, TikTok, Google Ads and Microsoft Advertising
- Conversion tracking: GA4, Tag Manager, Meta Pixel and Conversions API, call and WhatsApp tracking
- Creative briefs and a testing routine your designer or creators can work to
- Budget allocation between platforms, campaigns and markets
- Lead handling: forms, WhatsApp, CRM set-up and automated first replies
- Reporting that shows what the money bought, written for the owner
Read-only access, then a written view within a week.
You add me as an analyst or read-only user on the ad account and analytics. I don't change anything. You get the review in writing, and we talk through it if you want to. If you'd rather I ran the account after that, the review becomes the plan; if not, your team has it.