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Paid social · Fast food · Multan and Islamabad, Pakistan

Lit: from two branches to five during a year of Meta campaigns

Twelve months of Meta campaigns for a fast-food chain in Multan and Islamabad: 7.15M people reached, 28.65M impressions and engagement from Rs0.04, as the chain grew from two branches to five.

Client
Lit
Platform
Meta ads
Role
Digital Marketing Manager, Ben Da'ood Studios
Period
January to December 2024
  • 01 7.15M People reached
  • 02 28.65M Impressions
  • 03 363,179 Post engagements on the content campaign
  • 04 Rs0.04 Lowest CPE, 7 Days Multan campaign

The brief

Lit started the year with two fast-food branches and a plan to grow. The work was awareness and recall in each city, plus messaging campaigns to drive delivery orders.

What I did

Campaigns ran city by city with offers tailored to each location. Reach campaigns built familiarity, engagement campaigns like the "7 Days" promotions kept the brand in people's feeds at very low cost, and messaging campaigns turned that attention into orders through WhatsApp and Messenger. Budget followed the cities and offers that converted.

Results

7.15 million people reached and 28.65 million impressions over the year. 363,179 engagements on the content campaign, 24,227 on the 7 Days Multan campaign at Rs0.04 each, and 797 messaging conversions across Islamabad and the other cities. By the end of the year Lit had five branches.

In short

Consistent, city-specific campaigns at very low cost per engagement supported a chain growing from two branches to five in twelve months.

From Ads ManagerScreenshots from Meta Ads Manager, resized. Amount spent hidden. Tap a screenshot to open it full size.
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Most of my week is spent inside client accounts, so case studies get written up when there's a gap between campaigns. More are on the way. If you want figures from an account or platform that isn't here yet, ask and I'll pull them from the account.