The brief
Rewayat is a well-known restaurant in Islamabad. In 2024 the focus was brand awareness and recall, plus the opening of a new branch on the first floor of a plaza in I-8 Markaz.
What I did
Video, carousel and story-led creative ran throughout the year with consistent branding, so the name stayed familiar. The new I-8 Markaz branch got its own geo-targeted campaign around the branch to drive footfall. Seasonal campaigns for Ramadan, Valentine's Day and the World Cup gave people a reason to visit at the moments they were already deciding where to eat. ThruPlay campaigns delivered over a million completed video views.
Results
6 million unique people reached, 22.5 million impressions and 4.1 million interactions across the year. The I-8 branch campaign reached over a million people and generated 404,366 engagements at Rs0.74 each. The Ramadan campaign reached 2.2 million people at Rs0.57 per result, and the Valentine's Day campaign produced 46,833 engagements at Rs0.05 each. Together, the awareness, engagement and recall campaigns kept Rewayat's brand image strong and made it the name people remembered when deciding where to eat.
In short
Consistent creative and well-timed seasonal campaigns kept a known brand front of mind all year, and the same approach opened a new branch to a million people.