The brief
Savour Foods is famous for its pulao and is already a household name in Islamabad, Rawalpindi and Lahore. The job was not awareness; it was staying top of mind in a crowded market without the creative going stale.
What I did
Engagement campaigns built around interactive content, polls and video, timed to Ramadan, PSL and New Year. ThruPlay campaigns maximised completed video views. Targeting stayed hyper-local to the three cities where the brand sells.
Results
High interaction rates at a low cost per result across all three seasonal campaigns, with video completions sustaining recall between them. The account-level figures are available on request.
In short
Timely seasonal creative and local targeting kept an established brand in the conversation at a cost that made sense.