The brief
Rewayat is a restaurant brand I've run Meta campaigns for since 2023 (the 2024 case study covers the opening of the first-floor branch in I-8 Markaz). Every year since, the brand awareness, engagement and recall work around Ramadan, breakfast, events and new openings has built the brand and brought results the branches could feel, and it has kept getting sharper as the account has grown. This case study covers the most recent of it, from November 2025 to November 2026, led by the rooftop opening at I-8.
The rooftop at I-8
I-8 is the brand's main branch, and moving it up to a bigger rooftop restaurant in the same building was the biggest thing Rewayat did in this period. A bigger space only pays off if it fills, so the job was to have people talking about it before it opened and coming through the door once it did.
Teasing first. The teaser campaign started on 7 November 2025 and reached 569,785 people through Meta ads before the rooftop opened.
Then the opening. The launch campaign went live on the last day of 2025 and carried on after the rooftop opened in January 2026, reaching 761,820 people. TikTok ran alongside both stages, and the rooftop walk-through became the best-watched video on that account (Rewayat on TikTok).
The rooftop brought new footfall to I-8 and lifted the branch's sales.
Breakfast, every day
Breakfast (nashta) is served at I-8 and G-11 every day of the week, and it's a menu Rewayat promotes all year. The aim was to make Rewayat the place people think of when they go out for breakfast, and to turn that into covers at the branches.
Creators did the talking. I ran creator content as ads and optimised it for completed views, because a breakfast spread sells when people actually watch it. Since it started in April 2026 the series has delivered 774,520 ThruPlays at Rs0.50 each and reached 1,597,379 people.
Then a wider push. A separate breakfast campaign in April 2026 reached 1,214,595 people at Rs130.94 per thousand.
The series is still running, and breakfast sales went up at the branches on the back of it.
Hi Tea at I-8
The newest launch is the Hi Tea buffet at I-8, which went live at the end of September 2026. It's been another successful launch for the branch.
Launch, creators, then calls. The launch campaign reached 488,004 people, a creator campaign from October reached another 393,171, and a campaign asking people to call and book brought in 154 calls at Rs195.17 each. All three are still running.
Hunza, for the season
Rewayat's restaurants in Hunza open only for the tourist season and close once it ends, so the campaigns run during that season and nowhere else in the year. Most of the people who eat there aren't local. They're visitors travelling up from other parts of Pakistan.
Targeted where the visitors come from. So the main campaign didn't target the area around the restaurants. It ran in Pakistan's major cities, to reach people while they were planning a trip north, and reached 1,289,171 people at Rs119.61 per thousand.
Offers and seasons
The rest of the calendar was planned around the moments people already eat out. The 2026 Ramadan buffet campaign reached 1,970,075 people at Rs54.90 per thousand, and a 20% off lunch offer at I-8 reached 705,679 people, both showing up in the branches' sales.
Results
The rooftop opened to an audience that had been seeing it for two months, and turned that into footfall and sales at the main branch. The breakfast creator series held attention at Rs0.50 per completed view and pushed breakfast sales up, and the Hi Tea buffet followed the same path from launch to bookings. In Hunza, the campaign found 1,289,171 people in the cities the restaurants' customers actually travel from. Taken together, the awareness, engagement and recall campaigns kept building Rewayat's brand image and made sure the name was the one people remembered.
In short
Each campaign started from who the customer was and what would bring them in. For the rooftop that meant telling people before it opened. For breakfast it meant letting creators show the food. For Hunza it meant finding visitors in the cities they travel from, not in the valley they travel to.