Work
Results from the ad accounts, with the context left in.
Every case study says what the account looked like when I took it on, what I changed and what the numbers were afterwards. Figures are from Meta Ads Manager, TikTok Ads Manager, Google Ads and Google Tag Manager, in the client's currency, with spend kept private.
- 18 Meta
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5 Google Ads - 1 TikTok
- 4 Tag Manager
22 case studies
- Paid social 2023–24
Fast food · Pakistan 36.88average ROAS a 36.88 ROAS on Meta ads for a national fast food brand SalesRead → - Paid social + Google 2022–24
Real estate · Islamabad 2,422leads in three months 2,422 property leads in three months at 60–75% lower cost LeadsRead → - Paid social 2024
Education · UAE +18%student admissions student recruitment across five Gulf markets, admissions up 18% LeadsRead → - Paid social From 2023
Catering launch · Islamabad 2,805WhatsApp conversations, from Rs61 each 2,805 WhatsApp enquiries for a catering business, down to Rs61 a conversation Leads via WhatsAppRead → - Paid social + Google 2025–26
Boat and yacht hire · UAE 597WhatsApp enquiries in 30 days on Meta 597 WhatsApp enquiries in 30 days on Meta, and 111 search leads at AED56 each on Google Ads LeadsRead → - Paid social 2025–26
Architecture and interiors · Islamabad and Lahore −47%cost per lead after the rebuild cost per lead down 47% for an architecture and interiors studio LeadsRead → - Paid social 2024–25
Restaurant launch · Burton upon Trent and Hazel Grove £0.13per engagement at launch two UK branch launches, Burton and Hazel Grove, from £0.13 per engagement Awareness and engagementRead → - Google Ads 2023
Restaurant · Islamabad 4.27ROAS on Performance Max, Target ROAS 2,692 app installs from Rs22, and a 4.27 ROAS once Performance Max bid on order value App installs and online ordersRead → - Paid social 2025–26
Restaurant group · Islamabad and Hunza 749KThruPlays at Rs0.50, influencer series a rooftop, a Hunza branch and a breakfast series launched on Meta Awareness and video viewsRead → - Paid social 2025–26
Restaurant group · Pakistan 41.7%six-second view rate, rooftop launch video 3.66M impressions, and a rooftop launch video people watched for 12 seconds Awareness and video viewsRead → - Paid social 2026
Restaurant launch · Islamabad Rs0.79per ThruPlay on the influencer campaign launching a new Chinese restaurant in Islamabad on Meta Awareness and video viewsRead → - Tracking 2026
Healthcare compliance software · England 8funnel events, first check to purchase event tracking for a SaaS product, from first self-check to paid plan Tracking set-upRead → - Paid social 2026
Restaurant launch · Pakistan −59%cost per Instagram profile visit from a 'coming soon' teaser to a breakfast crowd, with the cost per visit down 59% Awareness and trafficRead → - Paid social 2024–25
Al-Rehman ContractingContracting and construction · Bahrain 191WhatsApp conversations, from $3.23 each 191 WhatsApp enquiries for a contractor in Bahrain, from $3.23 each Leads via WhatsAppRead → - Paid social 2024
Restaurant · Islamabad 6M+people reached in 2024 6 million people reached and a branch launch at Rs0.74 per engagement Awareness and engagementRead → - Paid social 2024
Fast food · Multan and Islamabad 2 → 5branches in a year from two branches to five during a year of Meta campaigns Awareness and messagesRead → - Paid social 2023
Restaurant · Islamabad Rs0.18per engagement, 66% under benchmark cost per engagement 66–76% below Meta's peer benchmark EngagementRead → - Paid social 2024
January to March 2024 
Food brand · Islamabad 3 launchesRamadan, PSL and New Year, across three cities keeping an established food brand front of mind in three cities Engagement and video viewsRead → - Tracking 2023
Fast food · Pakistan 36.88average ROAS, tracked purchase by purchase setting up GA4, Tag Manager and the Meta Pixel on an account that had none Tracking set-upRead → - Tracking 2026
Architecture and interiors · Islamabad and Lahore 5enquiry routes tracked, from one container tracking every call, email, WhatsApp and form enquiry on an architecture studio website Tracking set-upRead → - Tracking 2026
Digital GenixDigital services · UK 5platforms fed from one data layer one data layer feeding GA4, Google Ads, Meta, OpenAI Ads and Clarity, with consent built in Tracking set-upRead → - Google Ads 2025
Fast food · Islamabad 656calls and direction requests from Google 585 direction requests and 70 calls for a fast-food chain, from Rs16 an action Store visits and callsRead →
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Most of my week is spent inside client accounts, so case studies get written up when there's a gap between campaigns. More are on the way. If you want figures from an account or platform that isn't here yet, ask and I'll pull them from the account.